Our patented, dentist-developed LED whitening system delivers visibly whiter teeth fast while protecting enamel and minimizing sensitivity.
No appointments. No harsh treatments. Just professional-grade whitening, from home.
Pay over time — interest-free with Afterpay.
Get a visibly brighter, more confident smile in just 16 minutes a day. Our patented, dentist-developed kit uses dual-light technology to whiten, strengthen, and color-correct safely, even for sensitive teeth. Trusted by thousands. Backed by real results.
Scroll down to see why everyone’s smiling.
Even My Dentist Noticed
Age 32 • British Columbia, Canada
“I felt confident trying this because of the 100% satisfaction guarantee. Let’s be real — so many things you buy online let you down when you finally try them. But not this. I genuinely didn’t know you could get clinic-level results without leaving home — until now. I used the red light setting consistently and not only did my smile get visibly whiter, but my gums started to heal too. When I went to my dentist, they actually asked what I was doing because my enamel and gum health had improved. This isn’t just a whitening kit — it’s a full smile upgrade. Fast results, no sensitivity, and actual healing? I’m beyond impressed.”Heather Reid![]()
Dentist-Level Whitening at Home
Age 38 • Nova Scotia Canada
"I’ve tried every whitening strip out there and never saw real change. This is the first product that gave me professional-level results at home. Zero hassle, actual results."Will Ferguson![]()
My Dentist Thought They Were Veneers
Age 34 • Calgary Alberta Canada
"I’ve always had fairly white teeth, but years of coffee left yellow spots that made me feel less confident. After just two sessions with the Sugar Whitening Kit, my teeth were insanely white — even my dentist asked what I used! They literally look like veneers. I couldn’t believe the difference!"
Fallon Manuel![]()
Whiter Teeth After Just One Session
Age 31 • Vancouver Island Canada
"This is hands-down the best whitening kit I’ve ever used! My teeth are super sensitive, but I had zero issues — no pain, just results. I noticed a difference after the first session and a dramatic change after a few. I’ve been getting so many compliments on how white my teeth are. Bonus: it even shuts off on its own. Highly recommend!"
Alyssa Pegios![]()
No Tooth Sensitivity. Fast Results.
Age 32 • Kitchener Ontario Canada
"I absolutely loved the Sugar Whitening Kit! It completely transformed my smile — no sensitivity at all, and so easy to use. For the first time, I actually feel confident showing my teeth. If you want something simple, gentle, and effective, this is it. Highly recommend!"
Alessa Gutier![]()
Years of Stains Gone in 3 Sessions
Age 36 • Nova Scotia, Canada
"I’ve been a heavy coffee drinker and smoker since I was 15, so my teeth had years of stains. I’ve tried every whitening method—nothing worked. My smile has always been an insecurity… until now. After just three 16-minute sessions with Sugar, my teeth are finally white. I can’t stop smiling. Truly life-changing."
Allan Acorn![]()
The Compliments Boosted My Confidence
26, Airdrie Alberta • Connor Greig“I was skeptical at first, but I instantly got a confidence boost when everyone kept complimenting my smile and asking what I used. That’s when I knew Sugar was the real deal — and now I’m hooked.”
Connor Greig![SUGAR Wireless Dentist-Developed Whitening Kit – Advanced whitening technology for a radiant smile]()
Better Smile, Better Price
Age 33 • Calgary Alberta Canada
“I was tired of overpaying for whitening products that didn’t deliver. This one? Game-changer. Affordable, easy to use, and the results blew me away. My teeth look and feel amazing — I finally love my smile again!”Alyssa Feeney![]()
More Than Whitening — It Made a Huge Difference
Age 35 • Calgary Alberta Canada
“This kit is amazing. After just 14 days, I saw a huge difference in my smile. My favourite feature is the red light setting — it actually strengthens your enamel, so it’s not just cosmetic, it’s protective. What really sold me? The company gives back towards supporting mental health advocacy. That’s the kind of brand I feel good supporting.”Rhodielyn Padilla![Huge difference]()
Strengthened My Smile, Not Just Whitened It
Vaughan ON, Canada
“I’m honestly obsessed with this kit. I saw a noticeable difference after just one use, and what blew me away was how gentle it was. I usually deal with sensitivity, but with Sugar, there was none. I loved using the blue light setting for fast whitening, and the red light setting actually helped strengthen my enamel — something no other whitening kit has ever done for me. It was super easy to use and I finally feel confident smiling again.”Shea Danielle![]()
Visible Results After Just One Use
Age 22 Kelowna, BC Canada
"My smile is definitely brighter and the stains I’ve had for years are finally gone! When I compared my before and after photos… WOW. I didn’t expect this much of a difference so fast — and with zero sensitivity. Obsessed!"Kessa Desmarais![]()
Whiter Teeth After Two Sessions
“I’ve tried every toothpaste, strip, and gel out there — nothing gave me results this fast. The change in my teeth color was instantly noticeable after just one use. So easy to use, quick, and simple. I finally feel confident when I smile!Jayme Minor![]()
Took 10 Years Off My Smile
Age 54 • Calgary Alberta Canada
“This kit was the best gift I’ve ever given myself. I used to avoid smiling in photos — the deep stains made me feel older and self-conscious, like my smile didn’t match how I felt inside. I honestly didn’t think anything could reverse the wear and tear on my teeth. But after just a few uses, the transformation was unreal. The stains I thought were permanent vanished, and I looked in the mirror and saw someone who looked 5–10 years younger. My confidence came back. I smile now without hesitation. This kit didn’t just whiten my teeth — it gave me back a version of myself I missed. Best small investment I’ve made all year. 10/10 — every woman over 50 needs this.Patricia Fredericton![]()
Instant Results, Zero Sensitivity
Age 34 Calgary Alberta Canada
"Super easy to use, no sensitivity at all, and I noticed a difference after just one session. Honestly impressed with how fast it worked. It’s now a part of my weekly routine."Akif![]()
Every Order Helps Someone Heal.
Healing isn’t abstract for us.
It’s happening right now.
On January 2, 2026, Chloe was admitted into inpatient mental health care. She is 16 years old, a teenager navigating trauma, emotional pain, and challenges no young person should have to face alone.
This season has required presence, advocacy, time, and resources. It has meant stepping away from “business as usual” to prioritize what matters most: her safety, stability, and recovery.
When you place an order with Sugar, your purchase directly supports:
• Chloe’s ongoing treatment and care
• The ability for family to remain present and involved
• The emotional and financial realities that come with navigating mental health care
Every order helps make space for healing not just in theory, but in real life, right now.
We don’t share this for sympathy. We share it for honesty.
Because mental health journeys don’t pause for convenience.
And healing doesn’t happen in isolation.
Your support allows us to keep choosing care over silence, presence over pressure, and healing over hiding.
OUR MISSION
Our mission was born from lived experience not branding.
We know what it feels like to struggle quietly.
We know how heavy shame, trauma, and stigma can be.
And we know how powerful it is when someone says, “You’re not alone.”
Sugar exists to:
• Break stigma around mental health, addiction, and trauma
• Support recovery — for individuals and families
• Create honest conversations where silence once lived
• Remind people of their worth, especially during their hardest seasons
Our mission is shaped by real life by recovery, relapse, resilience, and rebuilding. It’s shaped by motherhood, advocacy, and the belief that healing is not linear, but it is possible.
Every kit sold carries this forward.
Every customer becomes part of something bigger than a product.
We’re building a brand rooted in Support. Understanding. Grace. Advocacy. Rehabilitation.
And we’re committed to continuing, even when the road is hard.
