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Achieve Stunning, Dentist-Level Whitening Results at Home

Achieve your brightest, most confident smile in just minutes! Our dentist-developed, patented whitening kit uses dual blue and red light technology for instant results, perfect for sensitive teeth. Not only does it whiten, but it also strengthens enamel with advanced color-correcting technology. See the difference for yourself—check out our community's stunning before-and-after transformations below and get ready to transform your smile today!

Brighten Your Smile Today!

Why Our Whitening Kit is the Best Choice

Promotes accelerated whitening while simultaneously strengthening
enamel designed for sensitive teeth

Expertly Crafted
Expertly Crafted
Enamel Strengthening
Enamel Strengthening
Instant Results
Instant Results
Dual LED Technology
Dual LED Technology
Wireless and Waterproof
Wireless and Waterproof
Quick Sessions
Quick Sessions
Comprehensive Kit
Comprehensive Kit
Proven Success
Proven Success
User-friendly
User-friendly
Incredible Value
Incredible Value
Rapid Results
Rapid Results
Cost-Effective
Cost-Effective
Patented Design
Guaranteed
Patented Design
Patented Design

Impressed

Kessa Desmarais Kelowna, BC Canada

As someone who had never whitened my teeth, I was always worried it would make them sensitive. Sugar not only whitened my teeth in such a short period of time, but my teeth are not sensitive at all!! I am so impressed and will definitely recommend to everyone!! @contentbykessa

Professional Results

Heather Reid age 30 British Columbia Canada

“I felt confident knowing they offer a 100% satisfaction guarantee! You know some things you buy online; then when you try it at home you are disappointed because you don't see results, not this product! I did not know it was possible to get these types of results at home!”

dentist asked

My dentist asked how I got these results!

Fallon Manuel age 31 Calgary Alberta Canada

“My teeth have always been pretty white, I had some yellow spots from drinking coffee. My teeth were pearly white when I was younger and I started to feel less confident about my smile. I was shocked after 2 uses my teeth were insanely white! My dentist asked me what I used to get my teeth so white; they look like veeners!”

SUGAR Wireless Dentist-Developed Whitening Kit – Advanced whitening technology for a radiant smile

Hooked on Sugar

Connor Greig, 24, Airdrie Alberta

“I was hesitant at first, but when others started telling me how white my smile was and asking me what I was doing, I was hooked.”

Highly Recommend

Alyssa Pegios, Age 31 Vancouver Island Canada

Alyssa Pegios, Age 31 Vancouver Island Canada “This is the best whitening kit I’ve ever had! My teeth are extremely sensitive, but I’ve had zero issues with that. I notice a difference after my first session, and a huge change after just a few. I get compliments all the time on how white my teeth are! I love how it has the automatic timer to shut off on its own as well.

SUGAR Wireless Dentist-Developed Whitening Kit – Advanced whitening technology for a radiant smile

No Smoke & Coffee Stains

Allan Acorn Age 34 Calgary Alberta Canada

“I drink a lot of coffe and I have smoked since I was 15 so my teeth had smoke and coffee stains. I have tried different whitening strips and methods; they barely made a difference. My teeth have always been an insecurity of mine. After three quick 16 min sessions, I finally have white teeth. I can't stop smiling!”

Huge difference

Rhodielyn Padilla Age 31 Calgary Alberta Canada

“This kit is great, as you can see from my results after just 14 days there's huge difference. My favorite part of this device is the red light function because it strengthens your enamel giving you more value for this product than simply teeth whitening. Finally, I love how this company has mental health partnerships and 20% of your purchase supports these advocates.”

10/10 Recommend

10/10 Recommend

Patricia Fredericton, Age 54 Calgary Alberta Canada

"This kit was the best gift I have ever given myself! I didn’t believe at first that anything would lift the wear and tear off my old smile. After just a handful of uses, I could see the results and felt uplifted and more confident. It was the best small investment I’ve made for myself in the past year! I highly recommend it—10/10!"

I love my smile

Alyssa Feeney age 30 Calgary Alberta Canada

“I was not satisfied with my teeth, other products were too expensive, and the ones I did try did not work to my satisfaction. When I saw how inexpensive this product was, I wanted to try it. I love my smile; my teeth look and feel amazing. I am VERY satisfied with this product and my results!”

SUGAR Wireless Dentist-Developed Whitening Kit – Advanced whitening technology for a radiant smile

Professional Results at home!

Will Ferguson age 38 Nova Scotia Canada

“Wicked results! I have tried all the different whitening strips and did not really get anywhere with them. This product actually gave me professional quality results!”

SUGAR Wireless Dentist-Developed Whitening Kit – Advanced whitening technology for a radiant smile

Instantly whiter

Jayme Minor age 35 Calgary Alberta Canada

“I have tried different toothpaste, strips, and gels to make my teeth whiter, but they all seemed to take forever to see any tangible result. This product actually works! The change of my teeth colour was instantly noticeable! So easy to use, quick, simple, and great results. I feel more confident when I smile!”

Linda

WOW! Such a Difference!

Linda Kadri age 30 Calgary Alberta Canada

“My smile is definetly brighter! The stains on my teeth are finally gone! When I look at the before and after... WOW; this product makes such a huge difference!”

Stains Gone!

Mitch Gillingham age 31 Vancouver Canada

“I have straight teeth and my smile was something that made me feel confident. As I got older my teeth started to become yellow and stained which made me insecure. After 3 sessions my teeth were notceably whiter! My smile is back and bigger than ever! This product really works!”

Amazing Results

Amazing Results

Ashley Ebnenal Age 35 Saskatchewan Alberta Canada

”The product is AMAZING!!!!!! I haven’t been able to whiten those parts that are fake with any other products. To have a product that is affordable and quick is such a life changer. I definitely feel more confident!!! As a coffee drinker also I can have nice teeth.”

Our Partners

modern beauty

Your teeth whitening kit is a game-changer! Everyone who uses it says it works the BEST. We switched from another company, and the results with your product are incredible. We're constantly restocking because they sell like hotcakes!

Why Choose Sugar?

At Sugar, we believe in making the world a better place, one smile at a time. Our mission goes beyond just teeth whitening – we are dedicated to supporting mental health and promoting overall well-being. Here's why you should choose Sugar:

A Mission with Heart:
We are a passionate start-up committed to improving mental health. Every purchase you make helps fund our initiatives to combat mental health issues and support recovery.

High-Quality Products:
Developed by dentists, our teeth whitening kit uses advanced dual blue and red LED light technology to deliver professional-grade results from the comfort of your home. Our products are also engineered to protect sensitive teeth, ensuring an effective and comfortable whitening experience.

Brighten Your Smile Today!

Your Purchase Makes a Difference

Your Purchase Makes a Difference

When you choose our products, you're doing more than enhancing your smile — you're championing mental wellness and positive change. Every purchase directly contributes to our mission: Support, Understanding, Grace, Advocacy, and Rehabilitation (SUGAR), rooted in our family’s journey across three generations of recovery.

Your support fuels community initiatives, sparks honest conversations, and helps break the stigma surrounding mental health. Together, we’re creating spaces for healing and growth, recommending transformative healing methodologies that have helped us rewire our minds and transform our bodies. Learn more about these approaches and our incredible partners on our Partners page.

Stay tuned for updates on our blog, where we’ll share stories of impact, progress, and the social change we’re driving. Don’t miss our podcast, I Would Want Myself, where we dive deeper into these transformative journeys and conversations that inspire lasting change.

By joining the Sugar family, you’re helping us spread confidence, hope, and compassion for this generation and the next.

Thank you for making a difference with us. Together, we’re building a brighter, more supportive future.

Our Mission