The Sugar Story

Founded by Fallon Manuel, Sugar is a family-owned beauty company born from the belief that true beauty lies in confidence and self-worth. Fallon started Sugar to find high-quality beauty products that provide an immediate confidence boost, inspired by the insecurities her family faced and conquered together.

Our mission goes beyond beauty. Every product you purchase supports our platforms and podcast, driving important conversations around mental health and addiction recovery. Through these initiatives, we embody our core values: Support, Understanding, Grace, Advocacy, and ultimately—Rehabilitation.

At Sugar, recovery and mental health are at the heart of everything we do.

Our blog will soon share inspiring stories of our family’s recovery journey, breaking the stigma of suffering in silence, and fostering courageous conversations. To deepen this connection, we’re thrilled to introduce our podcast: "I Would Want Myself."

Introducing "I Would Want Myself"

"I Would Want Myself" is a podcast dedicated to real, raw, and transformative conversations about addiction, recovery, self-worth, and resilience. Through heartfelt storytelling and open dialogue, we aim to empower listeners to reclaim their power, rewrite their stories, and embrace the belief that they are worthy of love and success—just as they are.

Hosted by Fallon Manuel, this podcast explores topics like mental health, breaking toxic cycles, setting boundaries, healing from trauma, and finding confidence in a world that often makes us doubt ourselves. Fallon shares her personal journey—from addiction to recovery, from self-doubt to self-love—and welcomes guests who’ve walked their own paths of healing and growth.

Why listen?

• If you’ve ever felt stuck or unsure of how to move forward, this podcast is your reminder that you’re not alone.

• If you’re ready to raise your standards, take control of your habits, and reclaim your self-worth, this is your community.

• And if you simply need a safe space to hear stories of courage and growth, we’re here for you.

With every episode, our goal is to inspire you to step into your power and recognize that you—yes, you—are the prize.

Join the Movement

Whether it’s through our beauty products or our podcast, Sugar is here to empower you to live confidently and authentically. "I Would Want Myself" is more than a podcast; it’s a movement to break the stigma around mental health and addiction, one story at a time.

Subscribe to "I Would Want Myself" on your favorite podcast platform, and follow us as we continue to share the stories that inspire change. Together, let’s make a difference, heal openly, and spread confidence far and wide.

Message from Fallon

In our darkest days of addiction, we faced near-death experiences. Together, as a family, we found the strength to rise to recovery. Our journey proves that one person can make a difference. You can make a difference in your life, your family's life, and the lives of everyone you meet.

Healing yourself means understanding your decisions and habits, and having the courage to change. When you choose to heal, you impact seven generations before and after you. Sharing our stories of recovery creates powerful energy and a ripple effect.

Guided by love and compassion, we provide resources, opportunities, and connections so no one feels lost or unsupported. It only takes one brave person—like you—to join our mission. Together, we can create a community of powerful beings, unafraid to speak their truth and break the stigma of suffering in silence.

Our beauty products aim to boost your confidence and give you a sense of purpose. When you choose Sugar, you're not just enhancing your beauty—you’re helping make the world a little sweeter.

There is power in our stories. The opposite of addiction is connection. We look forward to connecting with you through our products, our blog, and now, our podcast.

~Fallon Manuel, Sugar Founder