The Sugar Story

Welcome to Sugar, where beauty meets purpose.

Founded by Fallon Manuel, Sugar is a family-owned beauty company born from the belief that true beauty lies in confidence and self-worth. Fallon started Sugar to find high quality beauty products that provide an immediate confidence boost, inspired by the insecurities her family faced and conquered together.

Our mission goes beyond beauty. Every product you purchase supports our greater goal: to establish a nonprofit foundation dedicated to mental health and addiction recovery. 100% of our proceeds are reinvested into this mission embodying our core values: Support, Understanding, Grace, Advocacy and ultimately - Rehabilitation.

At Sugar, recovery and mental health are at the heart of everything we do. Our blog will soon share inspiring stories of our family’s recovery journey, breaking the stigma of suffering in silence, and fostering courageous conversations.

Join the Sugar family and help us make a difference in the lives of those struggling. Boost your own confidence with our high quality beauty products. Together, we can support mental health, champion recovery, and spread confidence one beauty product at a time.

Message from Fallon 

In our darkest days of addiction, we faced near-death experiences. Together, as a family, we found the strength to rise to recovery. Our journey proves that one person can make a difference. You can make a difference in your life, your family's life, and the lives of everyone you meet.

Healing yourself means understanding your decisions and habits, and having the courage to change. When you choose to heal, you impact seven generations before and after you. Sharing our stories of recovery creates powerful energy and a ripple effect.

Guided by love and compassion, we provide resources, opportunities, and connections so no one feels lost or unsupported. It only takes one brave person—like you—to join our mission. Together, we can create a community of powerful beings, unafraid to speak their truth and break the stigma of suffering in silence.

Our beauty products aim to boost your confidence and give you a sense of purpose. When you choose Sugar, you're not just enhancing your beauty—you’re helping make the world a little sweeter.

There is power in our stories. The opposite of addiction is connection. We look forward to connecting with you.

~Fallon Manuel, Sugar Founder