SMILE LIKE YOU MEAN IT.

Coffee. Wine. Life. Your smile has places to be. Meet the wireless whitening kit with three LED settings, three whitening gel pens, and a 16-minute automatic timer. Your smile routine just got ridiculously easy.

100% MONEY-BACK GUARANTEE

Love your SUGAR smile or get your money back.

RED-LIGHT TECHNOLOGY FOR SENSITIVE SMILES

A dedicated red-light mode for your sensitivity-focused whitening routine.

PATENTED WHITENING TECHNOLOGY

Dentist-developed. More than your average whitening kit.

THREE LIGHT MODES. ONE VERY GOOD REASON TO SMILE.

One wireless mouthpiece. Three ways to glow. Meet the settings behind your SUGAR smile routine.

SUGAR wireless teeth whitening mouthpieces showing dual blue and red LED mode on the left, red LED mode in the centre, and blue LED mode on the right.

BLUE LIGHT. BIG SMILE ENERGY.

Blue LED mode pairs with your whitening gel as part of your at-home smile routine.

RED LIGHT. A LITTLE EXTRA LOVE.

A dedicated red-light setting, included in your three-mode SUGAR mouthpiece.

BLUE + RED. BETTER TOGETHER.

Both light colours in one setting. Because sometimes choosing just one is overrated.

KEEP THE COFFEE. LOSE THE STAINS.

A brighter-looking smile, without rearranging your life. Extra-strength whitening gel, three included pens and a wireless mouthpiece make SUGAR an easy addition to your beauty routine.

STAINS, MEET YOUR MATCH.

Extra-strength whitening gel targets tooth stains from everyday favourites like coffee, tea and red wine.

16 MINUTES. THEN BACK TO YOU.

The automatic timer ends your session, so you can skip the clock-watching.

THREE PENS. ALREADY INCLUDED.

Your kit comes with three whitening gel pens, so you're not buying the mouthpiece alone.

WHITEN WITHOUT THE WIRES.

The rechargeable mouthpiece works cordless during treatment, so you don't have to stay beside an outlet.

★★★★★ 103+ Smiles. Officially Obsessed.

Irresistible Smile, in the details.

  • Patented LED mouthpiece with blue, red + dual modes.
  • 3 extra-strength whitening gel pens.
  • 50+ treatments per kit.
  • Professional 3D shade guide.
  • Wireless, rechargeable + waterproof. Follow the supplied water-use instructions.
  • Dentist-developed, designed with sensitive teeth in mind.
  • 16-minute timer. 100% money-back satisfaction guarantee.
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A Brighter Smile. A Bolder You.

Real smiles. Real results. See the SUGAR difference for yourself.

Get My Irresistible Smile

★★★★★ A Smile Worth Noticing.

A brighter smile. A little more nerve. Let the results do the flirting.

“Even my dentist noticed.”

“I honestly didn’t expect results like this from an at-home whitening kit. My teeth got visibly whiter without the sensitivity I’d experienced with other whitening products. My dentist even asked what I was using.

SUGAR is easily the best whitening product I’ve tried.”

Heather Reid, Age 32 • British Columbia, Canada

Get My Irresistible Smile

The Smile That Named SUGAR.

Before SUGAR had a name, it had a reason. My daughter, Chloe.

She hid her teeth in photos and covered her mouth when she laughed. When we took her before photos, she cried and asked me not to show anyone. I promised her they would stay private.

After three treatments, Chloe noticed her teeth looked much whiter. But what stayed with me wasn't the shade.

It was watching her smile in the mirror. Laugh without covering her mouth. Want to be in the photo instead of hiding from it.

Her smile hadn't become worth seeing. It always was.

Chloe named it SUGAR.

Now she wants you to find your own reasons to smile, too. The big interview. The first date. The everyday moments you deserve to be part of, not sit out.

You don't need to become someone else. You deserve to feel good showing up as you.

Irresistibly confident. Irresistibly you.

Shop the Smile That Started It All

More Than a Smile. A Reason to Keep Going. 💜

SUGAR began with Chloe’s smile. Our purpose grew from everything our family has lived through together.

Some photographs remind us of beautiful days.

Others remind us how grateful we are that the people we love are still here.

Behind these smiles are hospital rooms, desperate calls for help, unimaginable heartbreak, and a family that kept reaching for one another through it all.

We've walked through some of the darkest chapters of our lives. But we've also found laughter, healing, and love in places we never expected.

SUGAR began with Chloe's smile. Our purpose grew from everything we've survived together.

We're sharing our story because nobody should have to feel alone in theirs.

If you've been searching for somewhere to belong, welcome home. 💜

Read Our Story

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