BLUE LIGHT. BIG SMILE ENERGY.
Blue LED mode pairs with your whitening gel as part of your at-home smile routine.
Love your SUGAR smile or get your money back.
A dedicated red-light mode for your sensitivity-focused whitening routine.
Dentist-developed. More than your average whitening kit.
One wireless mouthpiece. Three ways to glow. Meet the settings behind your SUGAR smile routine.
Blue LED mode pairs with your whitening gel as part of your at-home smile routine.
A dedicated red-light setting, included in your three-mode SUGAR mouthpiece.
Both light colours in one setting. Because sometimes choosing just one is overrated.
Your New Smile Obsession.

A brighter-looking smile, without rearranging your life. Extra-strength whitening gel, three included pens and a wireless mouthpiece make SUGAR an easy addition to your beauty routine.
Extra-strength whitening gel targets tooth stains from everyday favourites like coffee, tea and red wine.
The automatic timer ends your session, so you can skip the clock-watching.
Your kit comes with three whitening gel pens, so you're not buying the mouthpiece alone.
The rechargeable mouthpiece works cordless during treatment, so you don't have to stay beside an outlet.

Irresistible Smile, in the details.
Real smiles. Real results. See the SUGAR difference for yourself.
Get My Irresistible Smile
A brighter smile. A little more nerve. Let the results do the flirting.
“I honestly didn’t expect results like this from an at-home whitening kit. My teeth got visibly whiter without the sensitivity I’d experienced with other whitening products. My dentist even asked what I was using.
SUGAR is easily the best whitening product I’ve tried.”
Heather Reid, Age 32 • British Columbia, Canada

Before SUGAR had a name, it had a reason. My daughter, Chloe.
She hid her teeth in photos and covered her mouth when she laughed. When we took her before photos, she cried and asked me not to show anyone. I promised her they would stay private.
After three treatments, Chloe noticed her teeth looked much whiter. But what stayed with me wasn't the shade.
It was watching her smile in the mirror. Laugh without covering her mouth. Want to be in the photo instead of hiding from it.
Her smile hadn't become worth seeing. It always was.
Chloe named it SUGAR.
Now she wants you to find your own reasons to smile, too. The big interview. The first date. The everyday moments you deserve to be part of, not sit out.
You don't need to become someone else. You deserve to feel good showing up as you.
Irresistibly confident. Irresistibly you.

SUGAR began with Chloe’s smile. Our purpose grew from everything our family has lived through together.
Some photographs remind us of beautiful days.
Others remind us how grateful we are that the people we love are still here.
Behind these smiles are hospital rooms, desperate calls for help, unimaginable heartbreak, and a family that kept reaching for one another through it all.
We've walked through some of the darkest chapters of our lives. But we've also found laughter, healing, and love in places we never expected.
SUGAR began with Chloe's smile. Our purpose grew from everything we've survived together.
We're sharing our story because nobody should have to feel alone in theirs.
If you've been searching for somewhere to belong, welcome home. 💜