Dreaming of a brighter, more confident smile?
Smile Like You Mean it.
Ever hide your teeth in photos? Cover your mouth when you laugh?
We created SUGAR for that.
Our patented, dentist-developed system uses three light modes. Blue light whitens. Red light strengthens enamel, improves gum health and reduces sensitivity. Dual mode does both at once.
Stop hiding your smile. Start showing it off.
Love it or we'll refund you. No questions asked.
Patented technology. Real clinical results.
See a difference from your very first treatment.
If whitening usually leaves your teeth aching, zinging or begging you to stop, this is the part you'll care about.
SUGAR combines extra-strength whitening with red light therapy designed to support sensitivity and gum health while blue light goes after stubborn coffee, wine, smoke and everyday stains.
Two technologies. One 16-minute treatment. No choosing between powerful whitening and comfort.
BLUE. RED. DUAL.
Choose your mode below.
★★★★★ Trusted by 103+ Happy Smilers
Your Dream Smile Starts Here. $99.
The SUGAR Rechargeable Teeth Whitening Kit professionally developed, sensitivity-safe, and built to deliver real results from your very first use.
✓ Patented dual-light LED mouthpiece Blue, Red & Dual modes
✓ 3 extra-strength whitening pens
✓ 50+ treatments per kit
✓ Professional 3D Shade Guide
✓ Wireless, rechargeable & waterproof no cords, no limits
✓ Dentist-developed & safe for sensitive teeth
✓ 100% Money-Back Guarantee
★★★★★ Verified Customer
“Even my dentist noticed.”
“I honestly didn’t expect results like this from an at-home whitening kit. My teeth got visibly whiter without the sensitivity I’d experienced with other whitening products. My dentist even asked what I was using.
SUGAR is easily the best whitening product I’ve tried.”
Real results from real SUGAR customers. Slide to reveal.
This is what SUGAR actually does.
Our patented dual-light LED system lifts years of coffee, wine, and smoke stains while red light therapy protects your enamel and soothes sensitivity — so your results look this good without the ouch.
Dentist-developed. Trusted by thousands. Backed by a 100% money-back guarantee.
Your before photo is waiting. Let's change it.
Took 10 Years Off My Smile
Age 54 • Calgary Alberta Canada
“I used to avoid photos because of deep stains that made me feel older than I was. I didn't think anything could fix years of wear. A few SUGAR sessions later and the stains I thought were permanent were just gone. I looked in the mirror and saw myself again. My confidence came back. I smile without hesitation now. This didn't just whiten my teeth. It gave me back a version of myself I missed."Patricia Fredericton![]()
Visible Results After Just One Use
Age 22 Kelowna, BC Canada
"My smile is definitely brighter and the stains I’ve had for years are finally gone! When I compared my before and after photos… WOW. I didn’t expect this much of a difference so fast and with zero sensitivity. Obsessed!"Kessa Desmarais![]()
I Tried Everything. Nothing Worked. Until SUGAR.
Age 38 • Nova Scotia Canada
"Whitening strips, gels, trays, I've done it all. Nothing ever made a real difference. SUGAR was the first product that actually gave me professional-level results at home. Zero hassle. Real results. I'm done trying anything else."Will Ferguson![]()
Whiter Teeth. Stronger Enamel. Zero Sensitivty.
Vaughan ON, Canada
“One session. Visible difference. Zero pain. The blue light whitened fast and the red light strengthened my enamel in ways I didn't expect. I feel confident smiling for the first time in years. This kit does it all.”Shea Danielle![]()
Whiter Teeth After Two Sessions
“I’ve tried every toothpaste, strip, and gel out there, nothing gave me results this fast. The change in my teeth color was instantly noticeable after just one use. So easy to use, quick, and simple. I finally feel confident when I smile!Jayme Minor![]()
Everyone Is Asking Me What I Use
Age 31 • Vancouver Island Canada
"Most sensitive teeth whitening kits either hurt or don't work. SUGAR did neither. Zero pain, zero sensitivity. I saw results after session one and after a few more my teeth were dramatically whiter. Now I can't stop smiling and everyone keeps asking what I use"
Alyssa Pegios![Highly Recommend]()
Turns Out My Teeth Weren't That White
Age 34 • Calgary Alberta Canada
"I thought I had pretty white teeth. SUGAR proved me wrong in the best way. Two sessions and every coffee stain I didn't even know I had was just... gone. I've always had sensitive teeth but the red light therapy took it away completely. Now my smile is brighter and stronger than ever.""
Fallon Manuel![]()
I Finally Love My Smile Again
Age 33 • Calgary Alberta Canada
“For years I overpaid for whitening products that let me down every single time. Then I found SUGAR. Easy to use, actually affordable, and the results? Unreal. My teeth look and feel better than they ever have. This is the one.”Alyssa Feeney![]()
Years of Stains Gone in 3 Sessions
Age 36 • Nova Scotia, Canada
"I’ve been a heavy coffee drinker and smoker since I was 15, so my teeth had years of stains. I’ve tried every whitening method nothing worked. My smile has always been an insecurity… until now. After just three 16 minute sessions with Sugar, my teeth are finally white. I can’t stop smiling. Truly life changing."
Allan Acorn![]()
The Compliments Boosted My Confidence
26, Airdrie Alberta • Connor Greig“I was skeptical at first, but I instantly got a confidence boost when everyone kept complimenting my smile and asking what I used. That’s when I knew Sugar was the real deal and now I’m hooked.”
Connor Greig![SUGAR Wireless Dentist-Developed Whitening Kit – Advanced whitening technology for a radiant smile]()
More Than Whitening It Made a Huge Difference
Age 35 • Calgary Alberta Canada
“This kit is amazing. After just 14 days, I saw a huge difference in my smile. My favourite feature is the red light setting it actually strengthens your enamel, so it’s not just cosmetic, it’s protective. What really sold me? The company gives back towards supporting mental health advocacy. That’s the kind of brand I feel good supporting.”Rhodielyn Padilla![Huge difference]()
Instant Results, Zero Sensitivity
Age 34 Calgary Alberta Canada
"Super easy to use, no sensitivity at all, and I noticed a difference after just one session. Honestly impressed with how fast it worked. It’s now a part of my weekly routine."Akif![]()
Beauty With purpose
Sugar was built on the belief that confidence can change more than how you look. It can change how you show up in your life.
What started as a beauty brand has grown into something bigger: a platform for real conversations about confidence, recovery, mental health, business, relationships, rebuilding, and starting over when life goes completely off-script.
Through social media, video, community, and everyday conversations, Sugar supports content and stories that are honest, imperfect, funny, hopeful, and actually human.
Every purchase helps us keep creating:
When you shop Sugar, you’re not just buying a beauty product.
You’re supporting a brand built around confidence, resilience, connection, and the belief that your story isn’t over just because one chapter was hard.
Sugar stands for:
Support. Understanding. Grace. Advocacy. Rehabilitation.
And maybe most importantly: the freedom to reinvent yourself as many fucking times as necessary.
