Smile Bright. Dare to Bare.

The first date. The big interview. The outfit you've been dying to wear.

Whatever's next, make an entrance.

Meet the SUGAR Irresistible Duo — our dentist-developed, wireless teeth whitening kit paired with complimentary Irresistibly Discreet Nipple Covers.

A brighter smile. A barely-there secret. One dangerously confident you.

Yours for $99.99 CAD. Only 50 duos available at our exclusive relaunch price.

Irresistible Smile. Your Glow-Up Starts Here.

A little SUGAR. A lot of temptation.

Meet your new at-home whitening ritual, featuring extra-strength whitening gel, patented LED technology, and three light modes in one rechargeable, wireless device.

Designed with sensitive teeth in mind, because your smile deserves a little extra consideration.

The beauty is in the details:

• Extra-strength whitening gel: Three professional whitening pens formulated to help lift tooth stains and brighten your smile.

• Blue LED whitening mode: Pairs with your whitening gel as part of your at-home whitening routine.

• Red LED mode: A separate light setting for your routine. Red-light technology has been studied in dentistry for sensitivity-related applications, although specific sensitivity benefits have not been established for this device.

• Dual-light mode: Combines blue and red LED light in one treatment.

• 16-minute automatic timer: Your device switches off automatically when the session is complete.

• Wireless and rechargeable: No cords during treatment. No whitening strips. No complicated setup.

Your smile. Your schedule. Your SUGAR ritual.

Three Light Modes. One Irresistible Smile.

Blue Light. The Brightening Ritual.

Pair blue LED light with SUGAR's extra-strength whitening gel for your at-home teeth whitening session.

Red Light. A Little Extra Care.

A dedicated red-light mode gives you another option within your whitening routine. Red-light photobiomodulation is an area of dental research, but individual results and sensitivity benefits should not be assumed.

Dual Light. Why Choose?

Blue and red light together in one convenient 16-minute session.

Three modes. One wireless mouthpiece. A whitening routine that fits your life.

Irresistibly Discreet. Barely There.

The backless dress. The barely-there top. The outfit you've been saving for someday.

Wear it.

Our ultra-thin, self-adhesive silicone nipple covers provide discreet coverage without bra straps, separate glue, or adhesive gel.

• Ultra-thin design: Smooth, discreet coverage beneath your favourite outfits.

• Self-adhesive silicone: Stays in place without separate glue.

• Washable and reusable: Made for more than one unforgettable outfit.

• Soft, flexible coverage: Designed to move comfortably with you.

• Barely-there nude finish: For an understated look beneath clothing.

Soft. Discreet. Almost invisible.

Let the dress flirt. Let the blazer mean business. You decide.

Everything Inside Your Irresistible Duo.

Your Irresistible Smile Whitening Kit:

• 1 wireless, rechargeable triple-light LED whitening mouthpiece

• 3 extra-strength whitening gel pens

• Magnetic USB charging cable

• Professional teeth shade guide

• Step-by-step instructions

Your Complimentary Beauty Essential:

• 1 FREE pair of nude, 8 cm Irresistibly Discreet Silicone Nipple Covers

Two beauty essentials. One irresistible price. $99.99 CAD.

Your 16-Minute SUGAR Ritual.

1. Apply. Apply a thin layer of whitening gel according to the supplied instructions.

2. Illuminate. Insert your wireless mouthpiece and select the appropriate light mode.

3. Relax. Let the automatic timer complete your 16-minute session.

4. Rinse. Finish according to your kit's instructions.

Follow the supplied treatment schedule and safety precautions. Whitening results vary, and temporary tooth sensitivity or gum irritation can occur.

A Little Extra SUGAR. On Us.

Because a little extra confidence never goes out of style.

We're celebrating our comeback with 50 Irresistible Duos at our exclusive $99.99 CAD relaunch price.

Your whitening kit. Your complimentary barely-there covers.

A brighter smile. Your outfit's little secret.

All yours.

Our Comeback. Your SUGAR Era.

SUGAR began in 2022 with a mother, a daughter, and a smile worth bringing back.

What started as a personal journey became something bigger: a beauty brand built around confidence, connection, and the courage to show up as yourself.

Now we're back, sweeter than ever.

Whether you've been here since the beginning or you're discovering SUGAR for the first time, we're glad you're part of our next chapter.

Wear the outfit. Get in the photo. Walk into the room.

You don't need to become someone else to make an impression.

Irresistibly confident. Irresistibly you.

A Few Sweet Details.

Whitening ingredients: Urea Peroxide, Glycerin, Propylene Glycol, Aqua, Carbomer, Potassium Nitrate, Cellulose Gum, PVP, Menthol, Sodium Hydroxide.

Use the whitening kit only as directed. Stop treatment if significant irritation occurs and consult a dental professional if you have concerns about tooth sensitivity or your oral health.

Your silicone covers are washable and reusable with proper care. Apply to clean, dry skin and follow the supplied wear and care instructions. Discontinue use if skin irritation occurs.

Have questions? We're here to help. Please review our refund policy for applicable purchase and return terms.

Smile Like You Mean It. Dress Like You Dare.

We'll bring the SUGAR.